Company Profile
OUR HISTORY
FINIS was founded by Olympic Gold Medal Swimmer Pablo Morales in 1993. Pablo's influence as one of the world's greatest butterfliers led to the development of the Monofin. Thus, our tradition of providing high-quality and creative technical products to the swimming world began. We have worked with an extensive list of coaches and swimmers over the past 16 years to create products that optimize training and competitive performance, resulting in FINIS being regarded today as the Worldwide Leader in Technical Swimming Development.
The FINIS staff includes swimmers and coaches from around the world with distribution centers in 37 countries including Australia, South Africa, Japan, and Europe. Our goal is to help swimming advance on all levels.
OUR MISSION
To be the Worldwide Leader in the Innovation, Development and Distribution of Technical Swimming Products
And to ultimately IMPROVE THE QUALITY OF SWIMMING
Our products will...
- Improve efficiency in the water
- Enhance enjoyment and comfort in the water
- Be innovative and on the cutting edge of technology
Our services will...
- Demonstrate integrity and quality
- Build trust and respect between our employees and customers
Our work environment will support...
- Creativity through innovation
- Positive teamwork
OUR NAME
FINIS is a Latin word that signifies "the end" or "grand finale." It holds symbolic meaning to the company as it not only contains the word 'fin' (our first product), but the word FINIS also represents the true nature of why we, as swimmers, undergo such rigorous training schedules. We continue to strive and improve upon such an unnatural, but immensely rewarding sport.
FINIS is, and will always remain, whole heartedly committed to the discovery and development of innovative swimming products that enable athletes to meet that "end" or "grand finale" of a finish line that we as competitors and individuals set as a benchmark to become bigger and better than who we are today.
OUR STAFF
John Mix
President and Co-Founder
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Tim Elson
Vice President
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Byron Dana Lindstrom
Vice President of Sales
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Christina Duarte
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Operations Manager
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Kathy Dykes
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Marketing Director
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Carolina Berschens
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Controller
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Mark Stephens
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Product Manager
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