FINIS Announces Zoomers® Fit Swim Fins

Zoomers® Fit swim sins encourage easy propulsion

and correct body position while you swim

Livermore, CA – (November 8, 2011) FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces the immediate availability of Zoomers® Fit Swim Fins, swim fins that encourage easy propulsion and active legs while you swim. Comfortable and lightweight, these fitness fins use a Surflex material that floats the legs for an ideal body position. The fitness-oriented fins use patented Zoomers® technology to generate easy propulsion in the water so that you can increase leg strength while making swimming easier. Available in multiple sizes for a custom fit, these encouraging swim fins are available now for $27.99 at www.finisinc.com/zoomers-fit/.

“As a fitness swimmer it’s very important to have the correct body position during your workout to prevent muscle injury and to maximize your workout potential,” says John Mix, President of FINIS. “Our new Zoomers® Fit fins are the softest of our fins and provide a swimmer with a tool that will improve their overall swim technique and results.”

The Zoomer® Fit feature a closed-heel design which creates a soft and secure fit, and a short blade construction that promotes a shorter and faster kick specific to swimming. By being buoyant, the Zoomers® Fit encourages an elevated body position to keep the legs active during your swim. The Flex Box on the underside of the fins will catch water during the up-kick, targeting and strengthening the hamstrings and glutes.

For more information visit http://www.finisinc.com/zoomers-fit/

About FINIS:

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Visit the FINIS Blog at http://www.finisinc.com/blog/

Media Contacts:

Jennifer Baybrook
Senior Account Manager
Max Borges Agency
1.305.576.1171 ext. 113
jenniferbaybrook@maxborgesagency.com

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