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John Mix - Co-Founder & President
John Mix is the co-founder of FINIS Inc. Growing up in Northern California, John swam and played water polo in high school with teammate and Co Founder Pablo Morales and continued on to play waterpolo at University of California Santa Barbara. FINIS was founded in 1993 with a concept of introducing a monofin as a training aid for swimmers to improve strength, conditioning and streamlining. John’s interest in product development and his relationships with coaches & athletes have been a great value to FINIS. The FINIS vision remains to motivate every person in the world to swim better, swim often and train smarter. Outside of swimming and water polo, John enjoys snow and water skiing.

Bob Bowe - CFO
Bob has over thirty years of executive financial management experience working with both public and private, high tech companies in the Santa Clara Valley. He has Telecommunication and Software industry experience as a Corporate Controller and CFO and IPO experience as a CFO for an international software company. Bob has taught upper level Finance as a teaching faculty member at Santa Clara University and has completed 35 Olympic distance Triathlons and numerous cycling century rides.

Tim Elson - Vice President
Nearing the completion of his eleventh year at FINIS, Elson is quite possibly the most recognizable face of Finis around the country, while attending swim meets, triathlons, trade shows and coaching clinics of all levels.  Before coming to FINIS, Elson spent 15 years as the Head Swim Coach at Pepperdine University in Malibu, where he invented the FINIS Freestyler Hand Paddle. As a student athlete Elson attended Pepperdine on a Swimming and Water Polo scholarship, where he earned a BA and MA in Communications. Additionally, while at Pepperdine, he captained the Swim Team and was a Starter on a NCAA Final Four Water Polo team.      

Byron Dana Lindstrom - Vice President of Sales
Dana comes to FINIS with over 35 years of sales management experience in the Sporting Goods Industry, building long-term, high value relationships with national key accounts and personalities; including 20 years with ACCUSPLIT Sports Timing. As Vice President of Sales for FINIS, Dana’s focus is bringing major national and international retailers to FINIS that can have a dramatic impact on the company’s growth expectations. In addition, his management experience brings additional assets to FINIS that have a positive effect in all aspects of the business. In addition to swimming, Dana enjoys golf and brings 12 years of experience with the Management Committee of the Los Angeles / NISSAN Open, PGA TOUR event, concluding in 2001 as the Tournament Chairman.

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