Author Archives: FINIS, Inc

New Product Launch: FINIS Alignment Kickboard (Yellow)

Livermore, CA (November 27, 2012) FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces availability of the new Alignment Kickboard in yellow. The uniquely designed board is different from standard kickboards with its smaller size and triangular shape. The Alignment Kickboard was hydrodynamically developed to improve a swimmer’s streamline and body position in the water. A stabilizing hand strap crosses the middle of the board for more control than gripping on the sides like a standard board.

The Alignment Kickboard is made of sturdy, lightweight foam that allows swimmers to submerse the board a few inches below the waterline to maintain a good horizontal streamline while kicking. Shorter in design, the Alignment Kickboard puts less pressure on the shoulders as compared to standard kickboards. The use of this tool can also be used during one-arm drills, side kicking and for all four swim strokes, to strengthen the core. The FINIS Alignment Kickboard is currently available in the US for $19.99 MSRP.

For more information on the Alignment Kickboard, visit


FINIS Agility Paddle, New Sizes Available!

FINIS releases two new sizes for their popular Agility Paddle

Livermore, CA – (November 13, 2012) FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces the immediate availability of multiple Agility Paddles sizes. The strapless Agility hand paddles help a swimmer maintain proper fundamental hand placement during all four swim strokes. Modeled to fit a swimmers hand for a natural feel, swimmers will be happy to add these to their swim routine. By popular demand, FINIS has expanded the size range of their successful Agility Paddles to come in small, medium and large. FINIS Agility Paddles are available for $19.99 MSRP at

The new sizes of Agility Paddles have been scaled proportionately. Although most swimmers should fit in size “medium”, wearing a paddle that is too large could result in shoulder strain. The sizing options provided by FINIS ensure every swimmer can find the right Agility Paddle for them. To find the correct size, swimmers should measure their hand circumference and consider the vertical length of the paddle when referring to FINIS’ sizing chart.


FINIS Silicone Dome Cap Launch

FINIS Announces the New Silicone Dome Cap

Racing Swim Cap That Reduces Drag for a Faster Race

Livermore, CA – (November 6, 2012) FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces the immediate availability of the Silicone Dome Cap.

The ergonomically developed cap is made of 100% silicone to create a secure fit around the head. Different levels of thickness throughout the cap allow for zero wrinkles and reduced drag when racing.  The Silicone Dome Cap also has molded gripping on the inside to ensure a secure fit during races.The Silicone Dome Cap is designed for competitive athletes who want to decrease the amount of friction in the water.  The cap fits various head shapes and is available in black and white.The Silicone Dome Cap is available now internationally. For more information visit



FREE Total Immersion User Guide

Now, with the purchase of a FINIS Tempo Trainer Pro from Total Immersion’s site, you will receive a free User Guide.


About the Tempo Trainer Pro

Develop consistency and avoid lulls with a personal pace coach, the Tempo Trainer Pro. The small, waterproof device easily secures under a swimmer’s cap and transmits an audible tempo beep. Athletes use the beep to train smarter and discover their perfect pace. Now with the option to replace the battery, the Tempo Trainer Pro will last multiple lifetimes. The advanced unit also has a new Sync button and a new mode in strokes/strides per minute for increased functionality. The Tempo Trainer Pro includes a clip for dry land exercise.


FINIS Partners with MyFitnessPal™

FINIS Announces Partnership with MyFitnessPal™

Leading Community Helping Users Improve Health

FINIS and MyFitnessPal team up to encourage users to track their swimming

workout with the Swimsense® Performance Monitor


Livermore, Calif. – (October 16, 2012) FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces a new partnership with the growing, web and mobile based company, MyFitnessPal™. MyFitnessPal is committed to making good health attainable for all and has built the leading free resource to help users achieve their health and fitness goals. The company provides free, convenient tools that enable users to track calories and exercise all while receiving support from a growing network of 30 million users.

MyFitnessPal is teaming up with FINIS to highlight the Swimsense® Performance Monitor, an innovative training tool, which captures critical swimming data. The device straps to the wrist, like a watch, and allows swimmers to analyze their performance with calories burned and total distance completed during the workout, in addition to tracking interval times, pace times, stroke count, stroke rate, and distance-per-stroke for all four swim strokes. The Swimsense® is a groundbreaking tool that is the key to tracking your swimming performance.

The partnership creates an automatic link between the FINIS Swimsense and MyFitnessPal. Now when a user uploads his or her information through the Swimsense bridge software, the calories burned and total distance completed will link automatically to the user’s MyFitnessPal account.

Now MyFitnessPal users can view their calories burned and workouts from swimming alongside their other daily activities in MyFitnessPal. As a result, all activity results can be reviewed in one simple log to help users reach their goals.

About MyFitnessPal

MyFitnessPal makes good health attainable and sustainable for everyone. Powered by more than 30 million people, MyFitnessPal is the leading free resource to take charge of daily health.

Partnering with top brands—including Fitbit, BodyMedia and runtastic—and featuring a database over 2 million foods, MyFitnessPal provides real-time nutrition and fitness tracking, insights and community support. MyFitnessPal’s free and easy to use technology works seamlessly across Android, iOS, Blackberry, Kindle and Windows apps, in addition to the web.

MyFitnessPal is headquartered in San Francisco, Calif. For more information, visit

About FINIS:

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Visit the FINIS Blog at


Media Contacts:

Vicki Espiritu

Marketing Communications Manager



Lyndsey Besser

SutherlandGold for MyFitnessPal




FINIS Swimmer’s Snorkel: Keeping up with the Joneses

As the coach of a small year-round swim program, you quickly encounter the difficulties associated with funding. Many teams must be very resourceful and juggle with ideas of buying or creating their own swim equipment.  Some teams have the ability to create their own equipment, while other larger teams have the ability to purchase whatever they need.  What happens if you find yourself in a similar position to mine: with the inability to replicate existing products and not enough income to buy them new?  Granted, we did have the essentials of swimming, like kickboards and pull buoys. However, new ways of doing things were proving to create better swimmers.  We didn’t have what the Jones’ had, but what we did have was a bunch of swimmers striving to improve.

I spent a lot of time thinking about what products would provide the best results.  After a couple nights of personal deliberation, thinking about paddles, fins, resistance bands, and parachutes, I came to the conclusion to have my swimmers purchase the FINIS Swimmer’s Snorkel. I am confident in my decision and I would like to briefly explain my thought process, based on a few key points.

  1. Cost:  it’s only $35.99 on the Finis website.  At this price, it was affordable for all parents, and the swimmers felt good about owning their own piece of equipment.  Being just a tad more expensive than most suits and goggles made it a wise, affordable choice for our swim families.
  2. Head and body position: Using the snorkel allows swimmers to develop proper head and body alignment while swimming. This is important for a multitude of reasons. Neutral head position allows the hips to ride higher in the water and the swimmer to expend less energy moving through the water. This attribute alone can benefit swimmers exponentially.
  3. Ability to focus on stroke technique:  Removing the need to breathe allows swimmers to spend more time focusing on the stroke or drill at hand.  This shortens the learning process for swimmers dramatically, allowing for more constructive feedback from the coach.
  4. Eliminates breathing in the turns:  The breakout breath is a horrible habit that many swimmers develop at a young age. If not halted early, this can be an issue that stays with a  swimmer for their entire careers. It happens when a swimmer has just completed a turn (more directed towards freestyle) and takes a breath during the initial breakout stroke/ arm pull.  The habit can be broken, but with the snorkel it is much easier.  In many cases, we believe that every breakout breath taken requires about three full strokes to make up for. At the top levels of the sport, you simply can’t afford these mistakes.  Treating this bad habit is easily accomplished with the Swimmer’s Snorkel.
  5. Secretly hypoxic:  Whether you assign hypoxic sets often or not, this FINIS Swimmer’s Snorkel does the trick. As swimmers exhale, the last bit of air they exhale is CO2. A small amount of CO2 remains in the snorkel due to its slight bend. In essence, swimmers re-breathe a small amount of CO2 when they inhale. Their lungs and bodies are forced to adapt, enhancing their ability to refine and send oxygen to the muscles in use. Not to mention they must exhale off the turn to clear the snorkel, a contrast from inhaling or taking a breakout breath.

This product quickly became a favorite of all of my swimmers.  There are many other benefits to this product, as each coach seems to use them in their own unique way. At just under $40, you can’t afford not to implement this product into your training strategy.

Derek Buda

St. Ignatius High School (San Francisco, CA); Assistant Coach

South San Francisco Aquatics (San Francisco, CA); Assistant Coach


The Building Blocks of Swimming

The Building Blocks of Swimming:

                                                                   By Coach Bob Duin

Successful swimming programs share many common attributes. The typical aquatic pyramid consists of a neighborhood swimming lesson program as its base component which feeds its next block, the neighborhood competitive swimming team.  The local United States Swimming teams draw their swimmers from these neighborhood programs. These programs also provide the participants for local high school swimming, diving, synchronized swimming and water polo teams. Most successful programs adhere to this model. Some of the most successful models make sure that there is a unified command structure that ensures a comprehensive approach to swimming on a community wide basis.


Community swimming pools are one of the most popular recreational vehicles in the United States. Many children spend a lot of time at the pool with their families and friends and it is the ideal place for a party for the kids. Adults have also been known to take advantage of the fun a pool has to offer. There are very few activities that beat a dip in the pool on a hot summer day. Paramount to the success of any of these activities is safety.


Well run aquatic facilities are usually staffed with an adult supervisor and a staff of credentialed lifeguards. Today the trend is to do away with adult supervision and in some cases lifeguards so as to reduce costs but communities pay a price for this indiscretion. Today’s teen agers still require supervision.  Homeowners Associations (HOA) that have their community’s best interest at heart have an adult supervisor on the premises. In spite of advances in many areas regarding supervision and curriculum, teen agers are still teen agers and require guidance.


Staff members who have been trained as Water Safety instructors or have been certified by an alternative organization may also serve as instructors for the community “Learn to Swim” program. There are various types of teaching models including the Red Cross, YMCA, the Swim America Program and others offered by private swim schools. Their mission is to serve the community by teaching its non swimming members how to swim so as to avoid potential drowning. These same families may also visit rivers, lakes, and larger bodies of water where they will use these skills. Drowning is the second leading cause of unintentional injury-related death for children between the age of one and 14. (Centers for Disease Control, 2003)

Nine people drown in the United States every day. (CDC)

    • Two-thirds of all drowning occur between May and August. (Orange County California Fire Authority)

Six (6) out of seven (7) teenagers drowned last year in Shreveport, La. The media is full of accounts of similar tragedies, some of which result in law suits being filed against the aquatic facility, its staff and in some cases the H.O.A. It is critical that communities invest their funds in a well trained credentialed aquatic staff. Prevention is the name of the game.

Once basic swimming skills have been acquired, young swimmers may consider joining the neighborhood swim team. The benefits offered by summer swimming programs are numerous and include some of the best summertime memories for its participants.

  • It is a source of exercise that improves muscular coordination.
  • It develops and builds confidence.
  • It promotes physical and mental skills by reinforcing sequential thinking skills.
  • It is quite often the first experience in competition for its participants and teaches the values associated with winning, losing and good sportsmanship.
  • It reinforces the relationship between hard work and results.
  • It is a co-educational sport and allows both sexes to work and compete together.
  • Older swimmers serve as role models for the younger swimmers.
  • It is a great way for neighborhood children attending public and/or private to get acquainted.
  • It is a great way for new members to the community to meet other families.
  • It unifies the community.
  • It is a source of employment for teen agers who have participated in the program.
  • It is ultimately “FUN”.


There is a down side to the neighborhood swimming team. Non participating families, adult lap swimmers and others may not be allowed to use the facility during swim team practice resulting in complaints. Some parents drop their children off and consider the swimming program just another baby sitter type activity.


Successful summer swimming programs share common denominators. US Swimming studies list the following as some of the key indicators of successful clubs.


  • Credentialed Staff (usually via the American Swimming Coaches Association ASCA); other credentialed entities include the National Swimming Coaches Association NISCA, and state organizations such as the Texas Interscholastic Swimming Association TISCA.
  • Successful background checks conducted by reputable companies such as those employed by US Swimming and Texas School Districts.
  • A structured business relationship between the coaching staff and the team parent organization

including some typical elements such as contracts, payment schedules, and bonuses.

  • Coaching continuity.
  • Strong Parental support.
  • A positive relationship between the Head Coach & the Community Swimming Pool and/or Team Board providing for efficient facility and program management.
  • A healthy coach-swimmer ratio following US Swimming safety guidelines.
  • Additional support programs which further the development of swimming skills.


The quality of the staff determines the quality of the program. The adage “you get what you pay for” applies to any program involving the education of our youth, especially in athletics. Coaching swimming requires many skills.


  • Knowledge of the sport.
  • Knowledge of the summer league and its rules.
  • Technology skills and ability to operate programs such as Hy-Tek’s Team Manager or others that are on the market.
  • Excellent communications skills.
  • Managerial skills.
  • A great sense of humor.


In addition to these skills, coaches must wear many hats when coaching a summer league team. Small clubs typically hire college students who are assisted by high school swimmers and parent volunteers. Larger clubs with more financial resources hire coaching professionals who in turn typically have access to a larger pool of trained swimming professionals to hire as staff. Successful clubs devote a significant amount of their budget to paying their coaches. Good coaching builds good programs which in turn grow providing more black ink. It is a circle of success.


Teaching and coaching large groups of children advanced swimming skills is difficult. Coaches incorporate many teaching strategies to expose as many of the team members to drills and skills that foster the development of the competitive strokes. Some children will be able to master these skills in large group instruction while others will struggle. There are always a certain percentage of children that require small group instruction. One on one instruction is of course ideal if one can afford them. Swimming coaches with advanced certifications and a history of success charge fees that are on a par with other sports such as tennis, golf, and personalized trainers. Coaches of large programs seek to expose as many of their swimmers to small group instruction as possible. One of the most efficient methods for achieving this goal is to conduct stroke clinics, especially during short competitive seasons that last 8 to 12 weeks.


Stroke clinics for small groups are ideal for swimmers that need instruction and cost effective for parents. It allows the coaching staff to maximize instruction in a small group setting when children of similar ability levels are grouped together. A small group may be defined as a class with a three to one (3-1) teacher to student ratio. Senior instructors can utilize older swimmers with basic knowledge of the sport as well as good communication skills as aides thereby sharing organizational and teaching skills and providing on the job training (OJT) for the next generation  of instructors and coaches. Benefits include lots of individual hands-on teaching as well as peer coaching and students learn by observing other students. It is also fun to learn with your peers.


Successful swimming programs share many common attributes. I have shared some of the concepts that are utilized by successful clubs around the country. New neighborhood pools are coming on-line on a more frequent basis and families are seeking cost effective, fun and rewarding programs in which to enroll their children. The neighborhood swim team offers all of the above and it is usually bike riding distance from the house in many cases. It is fun for the entire family. See ya’ll around the pool this summer.


Coach Bob Duin has over 30 years of coaching and teaching experience at all levels of competition including USS, High School and Summer Club. He is currently the Head Swim Coach at Madison High School, Head Coach for the Rogers Ranch Rapids Summer Swim team and the Senior Mentor Coach for the NEAT branch of the Alamo Area Aquatic Association in San Antonio, Texas. He is level 4 ASCA coach and a member in good standing of ASCA, NISCA, TISCA, and PADI.


The Huffington Post: Swimming Through Fear With Jamie Patrick

Swimming Through Fear With Jamie Patrick

By: Jaimal Yogis, Huffington Post

On Friday, August 31, at 6 a.m., ultra swimmer Jamie Patrick will begin his attempt to become the first human to ever swim around the perimeter of Lake Tahoe. Though he’ll be wearing a wetsuit, the 68-mile swim will be one of the longest nonstop swims in history. You can watch it live here, but if you’re anything like me, you might be thinking, What could be more boring than watching one guy swim in a lake for around 40 hours? He swims. He fatigues. At some point, he’s in very great pain. He either makes it or doesn’t. Isn’t golf slow enough already?

A couple summers ago, just before Jamie’s attempt toswim twice across Tahoe (44 miles), that was exactly what I was thinking. But Jamie is family (my cousin-in-law) and I wanted to support him even though his idea seemed utterly bizarre, not to mention crazy. After a casual hike in the Sierras, I reluctantly motored out with Jamie’s dad to the middle of the lake when Jamie had about five miles of swimming to go. I’m not sure what I expected to see, but it wasn’t this. Jamie, who is usually bouncing off the walls like Tigger, was swollen up and purple. He was crying. He couldn’t keep down food or water due to something disastrous going on in his belly. “Oh god, call this off,” I wanted to shout. But Jamie assured everyone — between bouts of gagging and puking — that he wanted to continue swimming. Each stroke at this point was like lifting hundreds of pounds. But it was incredible. He. Just. Kept. Going.

Far from being boring to watch, this was a nail-biter. And it actually moved me deeply. I realized right then and there that:

A.) I was a bit lazy,


B.) Most humans on earth, including me, had never experienced what Jamie was going through.

Unlike our ancestors (who had to endure all sorts of grueling survival challenges), most of us don’t know or understand our physical limits, because we don’t reach them – or even come close to reaching them. We’re afraid of the pain (which ironically creates more pain). We’re afraid of failing.Or, most likely, we don’t even think about the value of going to our limits — and thus stretching them — because we’ve been surrounded by media assuring us that having a bunch of luxuries likecar seats that warm our butts is the key to happiness.

Back on shore, 100 or so spectators waited for Jamie with signs and flowers, hands fidgeting or folded as if in prayer. Many of them didn’t even know Jamie, but they were spending their free Sunday on this random Tahoe beach. I talked to some of them, and one man said, “Maybe I’ll quit smoking.” Another told me, “I’m going to run that marathon this fall.” All around the beach, you could see the wheels turning: I could figure out a way to quit that crappy job and write the screenplay that has been in my head for five years. Maybe I could ask that guy out after all instead of waiting for him to call. Everyone was questioning his or her self-created limits.

As Jamie sputtered into shore to embrace his wife and daughter — though he was occasionally still vomiting — he gave those of us who wanted it a rare gift. Now, whenever I feel too lazy to write, or too tired to finish a run, or too tired to do anything, really, all I have to do is picture Jamie Patrick’s purple crying face (odd as that sounds) and I’m reminded that the reason I’m too tired is that I’m just afraid of a little discomfort. But the very mild pain I’m usually avoiding is, relatively speaking, no big deal. What is much worse is the feeling of stagnation that builds up from not approaching the pain and fear, not stretching my boundaries, not growing.

It’s easy to criticize people like Jamie for being crazy, but, just like we need a few mad scientists around to reveal the laws of physics (and hopefully crack the code for nuclear fusion soon), we need people like Jamie, who live to approach their physical boundaries. Otherwise, we’ll just melt into our couches.

And it’s incredible how when one person breaks through a boundary, it influences all of us. People used to say, for example, that a human being couldn’t run a mile in under four minutes. They thought it was physically impossible. Then on May 6, 1954, Roger Bannister finished a mile at three minutes and 59.4 seconds. “There was a mystique, a belief that it couldn’t be done,” Bannister said 50 years later. “But I think it was more of a psychological barrier than a physical barrier.” Six weeks later, John Landy, who had come within three seconds of breaking the four-minute barrier six times, broke Bannister’s record at 3 minutes and 58 seconds. Now, high-school students run four-minute miles.

I have no interest in ever swimming 68 miles nonstop. But I do have an interest in living a life that isn’t just about avoiding pain, living to my full potential. That’s why I crewed for Jamie on his incredible swim down the Sacramento River last summer, why I’m going to Tahoe to kayak alongside Jamie this weekend, and why you should tune in even if only for a few minutes to watch a man simply swimming in a lake.

To read my interview with Jamie about going beyond the fear of pain, click here.

To read about Jamie’s partnership with The Sierra Club, click here.

To read more about Jamie’s incredible adventure swims, you can also pre-order The Fear Project,out this January from Rodale.

And again, you can follow the Tahoe 360 Live swim here.

For more by Jaimal Yogis, click here.

For more on becoming fearless, click here.


*SALE* Back to School & Back to the Pool


FINIS is happy to offer all of our customers a 15% discount from our FINIS product site, when they enter the code “back2school” at checkout.

This code is redeemable through Sept 21, 2012. Please share the good news with your friends and family!

Thank you for supporting FINIS!


-FINIS inc.




New Product: FINIS Bolt Goggles

Livermore, CA – (August 21, 2012) FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces the introduction of the Bolt Goggles to the FINIS goggle family. These racing goggles are designed with low profile lenses so that competitive swimmers can maintain comfort throughout practices and races. The Bolt Goggles have a silicone gasket for a watertight seal and dual strap to distribute pressure evenly around the head for added comfort.  The three interchangeable nosepieces allow swimmers to create the most comfortable fit possible.

Available in Multi/Mirror, Silver/Mirror, Black/Smoke, and Clear/Clear, these hydrodynamic goggles come with polycarbonate lenses that also provide UV protection. Purchase the Bolt goggles at your local swim shop or from the FINIS website:


About FINIS:

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.


Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.