FINIS Partners with Tom Drum, Inventor of ‘Fraid Nots®

FINIS® dry land swim tool line expands to support every need of the active swimmer

Livermore, CA (June 10, 2010) – FINIS Inc., the Worldwide Leader in Technical Swimming Development announces their new partnership with Tom Drum, inventor of ‘Fraid Nots® and the Back-it Ball®. FINIS is to take over the worldwide distribution of Drum’s products, expanding their selection of dry land and stretching tools. Tom Drum will also join the FINIS team taking on a professional role in the Sales Department representing his own products and the entire FINIS line of swim tools.

“We are very excited to announce our partnership. Tom Drum is extremely well respected in the swimming community and we are proud to have ‘Fraid Nots® and future collaborative dry land products as part of the FINIS brand. Stretching is an extremely important part of swimming and, among other things, allows swimmers to achieve a tight stream line position, prevents injuries and enables better swimming technique. These products are a perfect addition to our expanding line of innovative tools.” according to CEO and President John Mix.

‘Fraid Nots® is a simple stretching program that guides individuals through 15 stretches for  5-7 minutes. A colorful rope, door strap, instruction manual, DVD and laminated sequence chart are all included. The rope not only serves as a tool to facilitate stretching, but it is also serves as a physical reminder to stretch on a daily basis.

This relationship is the beginning of a partnership that will deliver high quality innovative products worldwide.

Click Here to learn more about ‘Fraid Nots®.