FINIS Announces SwiMP3® 2G, an Underwater MP3 Player

FINIS Announces SwiMP3® 2G, an Underwater MP3 Player 

New Version of the highly acclaimed FINIS SwiMP3 utilizes bone-conduction technology and 2GB of memory so swimmers and triathletes can now swim with crystal clear music, ear bud free

Livermore, CA – (October 25, 2011) – FINIS, the worldwide leader in technical swimming development and provider of select training equipment for the U.S. Olympic Swim Team, announces the immediate availability of the SwiMP3® 2G, an upgraded version of their award-winning underwater MP3 player that holds up to 2GB of your favorite workout tunes. The SwiMP3® 2G utilizes patented bone-conduction technology to deliver clear sound underwater, perfect for swimmers and triathletes looking to eliminate the watery silence of swimming lap after lap. The SwiMP3® 2G which offers twice as much music as the original version for a total of 30 hours or approximately 500 songs, is now available for $159.99 at at, and Best Buy.

The unique and patented bone conduction technology utilized in the FINIS SwiMP3® 2G takes enjoying music to another level by transmitting high-fidelity sound underneath the water. As FINIS holds the international patent on bone conduction technology, standard players rely on the transmission of sound through air or water, which causes the swimmer to hear distorted sound. Humans normally hear through air conduction, but because there is no air underneath the water, bone conduction provides the clearest sound quality possible. The sound vibrations can be directly transferred from the cheekbone to the inner ear, giving the swimmer the ultimate sensory experience whether engaged in training workouts or recreational activities.

“We created the SwiMP3® 2G specifically for swimmers so they could continually swim to the crystal clear undistorted sound of the music that motivates them,” says John Mix, President of FINIS. Our new version of the SwiMP3 features 2GB of storage that can hold up to 500 of your favorite tunes and is free of cumbersome ear buds.”


For more information about the SwiMP3® 2G technology and the entire FINIS product line including gear used by the U.S. Olympic Swim team, visit


About FINIS:

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 60 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Visit the FINIS Blog at

Media Contacts:
Jennifer Baybrook
Senior Account Manager
Max Borges Agency
1.305.576.1171 ext. 113