New Product: Swimsense™

Makes Sense of your Swim

Today I am proud to unveil the new Swimsense™ Performance Monitor. This small intuitive device is worn around the wrist while swimming. Using motion sensing technology, the Swimsense (powered by SportSense™) automatically detects and records the number of laps swum, total distance, calories burned, lap time, pace, and stroke count. With built-in automatic stroke recognition, Swimsense is the first Performance Monitor in the world that can automatically differentiate between backstroke, breaststroke, butterfly and freestyle. Custom settings allow the user to configure Swimsense for unique pool sizes, and personalize calorie calculations by specifying gender, weight and age.

The Swimsense Performance Monitor is effortless for fitness enthusiasts and recreational swimmers to use, yet records the detailed training data that elite swimmers and triathletes demand.

Probably the best part of the Swimsense is being able to review the swim data on your computer. With a free online workout viewer, you can upload your workouts via a USB connection to review up to 14 past workouts/swims for easy progress monitoring. We will also offer a subscription Training Log so you can track goals, create workout plans, and store an unlimited number of past workouts for performance analysis. The Training Log is fully upgradable with automatic software updates for the Swimsense watch.

Swimsense will be available this 2010 holiday season for $199.99. For more information about the device or to receive updates about its release, please visit

- John Mix
CEO and Co-Founder