Swimsense® Achieved 100 Million Yards

Joe Jones Logs Landmark Yard

Livermore, CA – (January 24, 2012) FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces the achievement of Swimsense® (Powered by SportSense® Technologies) performance watch users worldwide, uploading 100 million yards on the Swimsense® Training Log. FINIS is excited to introduce Joe Jones who was the lucky Swimsense® swimmer who uploaded the 100th millionth yard.

The Winner:

Joe Jones originally from Chicago, currently resides in Tucker, Georgia. He was awarded the AquaPulse® Heart Rate Monitor for uploading the 100th millionth yard. An avid 55-year-old swimmer, Joe started his swimming journey at the age 13, with the Ridge Park Swimming Club in Chicago.

After high school, Joe attended Wheaton College, swimming his first two years and earning Division III All-American honors. After college he took some time off, but at 28 Joe decided to jump back into the pool. At that time he renewed his love for the sport. “I knew that I would do it for the rest of my life”, says Joe.

When returning to swimming Joe realized that without the pressure of a championship meet, swimming became very enjoyable and aerobically challenging (even without swimming 6,000 yards twice a day). He swam some Master’s meets in his early thirties, but now he mostly finds pleasure in simply racing himself.

Why the Swimsense®?

Joe views the Swimsense® as a “godsend” due to the meditative state that longer swims seems to put him in. Joe commented, “I no longer have to keep count or wonder ‘Was that 800 or did I sleep a 50?’ The Swimsense® has motivated me to swim more. I love to run home, hook it up to my PC and check my graphs. I also really love the new ‘auto interval’ feature”.

Typical Workout

Joe swims two to three times a week with his Swimsense®. The typical workout consists of a 1,000 freestyle, 500 breaststroke, 500 backstroke, and a 200 warm down.

FINIS wants to thank all the Swimsense® users who have contributed to reaching the 100 Millionth yard milestone. Now onward to 200 Million!


About FINIS:

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 60 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3® that uses bone conduction technology to play music instead ear buds, and the Z2 Zoomers® fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Visit the FINIS Blog at http://www.finisinc.com/blog/ & Follow FINIS on Facebook & Twitter for swimming news, tips, and events

Media Contacts:
Jennifer Baybrook
Account Executive
Max Borges Agency
1.305.576.1171 ext. 13