FINIS Partners with MyFitnessPal™

FINIS Announces Partnership with MyFitnessPal™

Leading Community Helping Users Improve Health

FINIS and MyFitnessPal team up to encourage users to track their swimming

workout with the Swimsense® Performance Monitor

 

Livermore, Calif. – (October 16, 2012) FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces a new partnership with the growing, web and mobile based company, MyFitnessPal™. MyFitnessPal is committed to making good health attainable for all and has built the leading free resource to help users achieve their health and fitness goals. The company provides free, convenient tools that enable users to track calories and exercise all while receiving support from a growing network of 30 million users.

MyFitnessPal is teaming up with FINIS to highlight the Swimsense® Performance Monitor, an innovative training tool, which captures critical swimming data. The device straps to the wrist, like a watch, and allows swimmers to analyze their performance with calories burned and total distance completed during the workout, in addition to tracking interval times, pace times, stroke count, stroke rate, and distance-per-stroke for all four swim strokes. The Swimsense® is a groundbreaking tool that is the key to tracking your swimming performance.

The partnership creates an automatic link between the FINIS Swimsense and MyFitnessPal. Now when a user uploads his or her information through the Swimsense bridge software, the calories burned and total distance completed will link automatically to the user’s MyFitnessPal account.

Now MyFitnessPal users can view their calories burned and workouts from swimming alongside their other daily activities in MyFitnessPal. As a result, all activity results can be reviewed in one simple log to help users reach their goals.

About MyFitnessPal

MyFitnessPal makes good health attainable and sustainable for everyone. Powered by more than 30 million people, MyFitnessPal is the leading free resource to take charge of daily health.

Partnering with top brands—including Fitbit, BodyMedia and runtastic—and featuring a database over 2 million foods, MyFitnessPal provides real-time nutrition and fitness tracking, insights and community support. MyFitnessPal’s free and easy to use technology works seamlessly across Android, iOS, Blackberry, Kindle and Windows apps, in addition to the web.

MyFitnessPal is headquartered in San Francisco, Calif. For more information, visit http://www.myfitnesspal.com/.

About FINIS:

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Visit the FINIS Blog at http://www.finisinc.com/blog/

 

Media Contacts:

Vicki Espiritu

Marketing Communications Manager

FINIS, Inc.

925.290.2646

vespiritu@finisinc.com

Lyndsey Besser

SutherlandGold for MyFitnessPal

415.848.7170

myfitnesspal@sutherlandgold.com

 

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